Boston — WHOOP said it has launched a new membership subsidy program for healthcare professionals, offering eligible clinicians and caregivers 50 percent off new WHOOP Life memberships and 12-month membership extensions.
The company said the initiative is designed to support healthcare professionals who work in demanding environments marked by long hours, overnight shifts, high stress and critical decision-making responsibilities.
WHOOP said its platform helps members monitor sleep, recovery, strain, stress, cardiovascular health and other physiological metrics to better understand how daily demands affect their health.
“Healthcare professionals spend their careers caring for others, often while navigating long hours, disrupted sleep, and high levels of stress,” said Dr. Dan Henderson, AVP, Medical Director and member of the WHOOP Medical Advisory Board.” This program gives clinicians access to objective health insights that can help them better understand their recovery, manage stress, and support their long-term wellbeing.”
The subsidy is available to a broad range of healthcare professionals, including physicians, resident physicians, fellows, nurses, nurse practitioners, physician assistants and other eligible licensed clinical professionals. The program will run through Aug. 31.
In the United States, WHOOP is using ID.me to verify eligibility. Existing WHOOP members who qualify can apply the subsidy toward a 12-month membership extension through the WHOOP app.
Outside the United States, healthcare organizations, hospital systems, medical associations and professional groups with 50 or more clinicians can contact WHOOP for support with eligibility verification and ordering.
WHOOP said the subsidy is part of its broader effort to expand its role in preventive health and support people working at the front lines of care delivery.
The company has expanded its healthcare offerings through initiatives such as WHOOP Advanced Labs, clinician-reviewed blood testing, on-demand clinician access and electronic health record integration within the WHOOP app.
WHOOP has also expanded its relationships across the healthcare sector, including investment from organizations such as Mayo Clinic and Abbott, and has established a Medical Advisory Board to help guide product development and clinical innovation.
The company said the new program builds on its support for communities dedicated to serving others, including veterans, active-duty military personnel and first responders.
