ACTON, Mass.–Insulet Corporation has launched a global awareness campaign ahead of World Diabetes Day on November 14, highlighting the emotional and psychological challenges faced by people living with diabetes and encouraging greater attention to mental health and personal well-being.
The campaign, titled “Give Yourself the Freedom to,” is part of the company’s Diabetes Awareness Month initiatives and seeks to raise awareness of the daily mental demands associated with managing the chronic condition.
Insulet, the manufacturer of the Omnipod tubeless insulin delivery system, said the initiative emphasizes the importance of self-care, emotional support and recognizing that diabetes management involves more than monitoring blood glucose levels and making treatment decisions.
“Living with diabetes extends far beyond managing glucose levels and making treatment decisions. It carries a daily mental and emotional burden that can impact every aspect of a person’s life, yet these challenges often go unrecognized,” said Ashley McEvoy, President and CEO of Insulet. “Through Insulet’s ‘Give Yourself the Freedom to’ campaign, we are encouraging people with diabetes to prioritize self-care and make space for the moments that bring joy to their lives. Because caring for your mental health is an essential part of caring for your diabetes.”
The campaign follows findings from a global survey commissioned by Insulet involving 9,656 people living with type 1, type 2 and gestational diabetes, along with caregivers, across 11 countries.
According to the survey, 62% of respondents with type 1 diabetes and 60% of those with type 2 diabetes expressed a desire for more comprehensive support, including access to mental health resources.
The findings underscore the psychological pressures that can accompany diabetes management, including the need for continuous monitoring, medication decisions and lifestyle adjustments.
Insulet said the campaign is intended to encourage individuals to recognize these challenges and incorporate emotional well-being into their overall approach to managing diabetes.
“For years, I measured my diabetes management by my number alone,” said Meg Cremins, an Omnipod 5 user and diabetes community advocate. “Now, I realize that taking care of my mental well-being is just as important as managing my glucose levels. Giving myself five minutes to breathe, reset or step away isn’t being less disciplined about my diabetes care. It’s what actually makes me stay engaged and show up for it, every day.”
Throughout November, Insulet will distribute campaign materials through its social media platforms and share resources with Omnipod users and healthcare professionals worldwide.
The initiative builds on the company’s existing partnership with Calm, a mental wellness platform, through which Insulet previously introduced the Mind in Range Collection.
The collection provides mindfulness resources specifically developed for people living with diabetes and their caregivers, including guided meditation sessions, breathing exercises and a sleep-focused audio story narrated by model and Omnipod user Lila Moss.
The resources are designed to help individuals incorporate stress management and relaxation into their daily routines without adding significantly to the demands of diabetes care.
Insulet said the collection is available free of charge and reflects its broader effort to support the psychological aspects of living with diabetes.
In addition to its awareness campaign, the company is organizing several community engagement activities throughout Diabetes Awareness Month.
Through its Insulet for Good program, employees will collaborate with Breakthrough T1D to write letters of encouragement to children recently diagnosed with type 1 diabetes.
The initiative is intended to provide emotional support to young patients and their families as they adjust to managing the condition.
Insulet is also sponsoring community programs and events organized by Type One Together, Risley Health, Stripped Supply and Fundación Phabian, organizations involved in supporting individuals affected by diabetes.
Internally, the company will host educational activities and employee engagement events through its Podder Alliance Network, an employee resource group that includes people living with diabetes, caregivers and others supporting the diabetes community.
The activities are designed to increase awareness, strengthen connections among employees and encourage conversations about the physical and emotional challenges associated with diabetes.
World Diabetes Day, observed annually on November 14, serves as an international awareness initiative focused on diabetes prevention, treatment and the experiences of people living with the condition.
Insulet’s campaign places particular emphasis on the psychological aspects of diabetes care, reflecting growing attention to the importance of addressing mental health alongside physical disease management.
The company said its November initiatives are intended to encourage people with diabetes to prioritize their well-being while maintaining access to educational resources, community support and tools that may help reduce the daily burden of managing the disease.
