Boston — LightForce Orthodontics has appointed Erica Rogers Chief Executive Officer as the company seeks to expand adoption of its personalized, 3D-printed orthodontic bracket system.
Rogers will lead the commercial expansion of the company’s Generative Braces platform across the global orthodontics market. Her appointment follows a milestone of more than 200,000 patients treated with LightForce’s customized bracket system.
The LightForce platform combines doctor-directed digital treatment planning, patient-specific ceramic and metal appliances, direct 3D printing and guided bracket placement. The system creates an individualized prescription for each tooth rather than using standardized brackets.
“LightForce has reached an extraordinary moment in its journey,” Rogers said. “The company has proved it can operate at commercial scale and earned the trust of orthodontists who are redefining how treatment is delivered. Our focus now is to scale that impact and advance orthodontics toward a new standard of care.”
Rogers brings more than 30 years of medical technology leadership and experience commercializing new categories of care.
She previously served as Chief Executive Officer of Silk Road Medical, where she led the company through commercial expansion, its 2019 initial public offering and its acquisition by Boston Scientific.
Rogers has served on LightForce’s Board of Directors for the past two years and has worked with the company’s leadership, employees, customers and investors.
She succeeds LightForce founder Alfred Griffin, DMD, PhD, MMSc, who will remain Chairman of the Board and become Chief Product Officer.
Griffin will continue to lead the company’s innovation strategy, product portfolio and advocacy for the Generative Braces category. He will also work with Rogers on LightForce’s broader growth strategy.
“LightForce’s success has created an opportunity to expand under a leader with Erica’s experience scaling medical technologies, building organizations and establishing new categories of patient care,” Griffin said. “Having worked closely with her for two years, I know Erica is the right leader to accelerate the availability and adoption of generative braces and multiply what our talented team has already built.”
“I’ve known Erica for many years and first partnered with her during the growth of Silk Road Medical,” said Kevin Reilly, Managing Director and Head of Medtech at Ally Bridge Group and a member of the LightForce Board of Directors. “I saw her ability to build exceptional teams, execute with discipline, and convert breakthrough technology into category leadership. Her leadership positions LightForce to scale generative braces adoption and compound value for patients, customers, employees, and investors.”
Under Rogers’ leadership, LightForce plans to expand adoption of its Generative Braces system, increase manufacturing capacity and advance its ceramic and metal product portfolio.
The company recently introduced Light Bracket Metal, a fully personalized, tooth-specific 3D-printed orthodontic bracket designed to provide individualized torque expression and a lower-profile alternative to conventional stock brackets.
