BOSTON — WHOOP has been named to CNBC’s 2026 Disruptor 50 list, which recognizes fast-growing private companies using new technologies to challenge established industries.
The Boston-based human performance company said the recognition follows a year of product launches, fundraising and partnerships across health, fitness, sports and artificial intelligence.
In May 2025, WHOOP launched WHOOP 5.0 and WHOOP MG, next-generation wearable devices designed to provide personalized insights into health, fitness and longevity. In January 2026, the company also helped launch the Massachusetts AI Coalition with startups and venture capital firms to support AI innovation and strengthen the state’s position as a national AI hub.
WHOOP said it raised $575 million in Series G funding in March at a $10.1 billion valuation. The round included backing from Cristiano Ronaldo, LeBron James and Rory McIlroy, along with Collaborative Fund, Mubadala, 2PointZero, Qatar Investment Authority, Abbott and the Mayo Clinic.
The company also expanded its profile through several partnerships. WHOOP named designer Samuel Ross MBE as global creative director for WHOOP x SR_A, became a premium partner of Paris Saint-Germain’s men’s and women’s teams and launched a global partnership with Scuderia Ferrari HP as the Formula 1 team’s official health and fitness wearable partner.
WHOOP said it has also expanded its platform with Specialized Panels and additional health and AI features.
“It’s an honor to be recognized on the CNBC Disruptor 50 list,” said Will Ahmed, Founder and CEO of WHOOP. “WHOOP is building the personal health brand for people who want to perform at their best and improve their health. This recognition reflects the innovation and ambition of our team as we continue to redefine how people understand and optimize their health.”
